What we publish, and what we send back.
Every release is read by a person before it goes anywhere. A domain that will publish anything is worth nothing to publish on, so declining releases is not us being difficult, it is us protecting the only thing that makes your release worth buying.
What we require
- An actual news event. Something happened on a date: a launch, a funding round, an appointment, an expansion, a partnership, a result, a closure. “We remain committed to excellence” is not an event.
- Substantiation for every factual claim. If the release says you are the largest, fastest, first or only, we will ask what that is measured against and who measured it. If there is no answer, the claim comes out.
- A named spokesperson for any quote, with a real title.
- Consistency with your entity file. Contradicting your own previously published facts is one of the main reasons engines state a company’s details wrongly.
- Accurate dateline. Real place, real date.
What we decline outright
| We will not publish | Reason |
|---|---|
| Unsubstantiated medical or health claims | Real-world harm, and regulatory exposure for both of us |
| Investment advice, guaranteed returns, or securities promotion | Same |
| Anything we believe to be factually false | The domain’s credibility is the product |
| Content attacking a named individual | We are not a channel for that |
| Releases whose real purpose is link acquisition | See the link policy |
| Undisclosed paid endorsement presented as independent | Disclosure is not optional |
| Content impersonating a real organisation or person | No exceptions, no framing that makes this acceptable |
| Anything that reads as machine-generated filler | An engine that learns your company publishes noise has learned something true |
What happens to your money when we decline
You get it back. In full. We would rather refund a release than pitch one that costs us an editor’s trust, which is the same trust every other client’s release depends on.
If the problem is fixable, we will say exactly what would need to change. Most declines are “there is no news event here yet”, and the honest advice is usually to wait until there is one.
Disclosure
- Every release we file to a newswire is labelled as a press release. It is not presented as independent editorial. Coverage an editor chooses to write is theirs, not ours.
- Every outbound client link carries
rel="sponsored nofollow", which is itself a disclosure of paid placement. - We do not publish releases under a byline that implies journalism.
Corrections
If a published release contains a factual error, tell us and we will correct it and note that a correction was made, with the date. We do not silently edit published pages. A source that quietly rewrites its own record is not a source.
Site reputation
We do not rent, sell, or lease subdomains or subfolders of this domain to third parties, and we never will. Google’s site reputation abuse enforcement is active in exactly this category, and the practice would end this business.
Standards last reviewed 2026-09-05.